My current role at The Economist is to identify and deliver growth opportunities for the group through merger and acquisition and data/technology-led business partnerships.
I have collaborated with Katherine Kirk in my former Chief Data Officer role.
During 5 years, I led the development of advanced Insights and Targeting capabilities to power marketing, advertising, editorial and digital products. This involved putting in place key capabilities such as a DMP, a Cloud-Based Single Customer View and a Data Science practice.
Beyond technology, most of my attention was dedicated to getting the right talents and find new ways to collaborate across the company.
My prior background is in Advertising.
I joined The Economist 10 years ago to manage online advertising sales for Continental Europe, Middle-East & Africa. In 2010 I moved to New York to and launch a digital ad network.
Prior to joining The Economist, I worked for Yahoo!, Canal + and Bloomberg TV.
Speaker pitch Executives are now needed more and more to participate in collaborative strategy-making and adjustment. But navigating cultural, hierarchical and social boundaries can be challenging even for the most experienced Even Lean-Agile teams and divisions are often unintentionally scuppered by well meaning executives, leads and managers. Its a challenge rising to the fore as […]