yadz-donut-soutenable-et-durable-trouve-ta-strategie-lundi-avec-le-doughnut-produit

[00:00:00] I'll close this, would you mind opening a bit in the back maybe?
[00:00:05] To let the air circulate, but otherwise it's OK.
[00:00:10] Tap, tap, tap, tap, tap, tap, tap, tap. Yes, something is still missing.
[00:00:21] Welcome to my galaxy.
[00:00:26] The vision I'm proposing to you today is that in this galaxy, there is a planet that has just been born. This will be our product. This will be this conference. Is this okay with you so far?
[00:00:42] So, at this very moment,
[00:00:46] No one here knows what will happen in the next 40 minutes. The organizers don't even know what will happen in the next 40 minutes.
[00:00:57] However, I have a small idea of what will happen in the next 40 minutes. And I don't know everything. So, we'll discover it together if you're okay with that. What I can guarantee you, and it's kind of my promise, is that there will be creativity throughout this conference. I might even ask you to participate by moving chairs or experimenting with things, standing up. What's certain is that I invite you to take a step aside, change your perspective, change your point of view. It's an invitation. Feel free not to do it. It's throughout the entire process, by the way. If you're not okay, you're welcome. To just observe. Is the framework good so far? The idea is really, I don't have the arrogance to say that you'll learn a lot here, okay? It's more about the invitation that we'll all learn something, I hope. And in doing so, if I manage to transmit a bit of the product approach, that would be great. Are there any product people in the room? First interaction. Cool. I hope this will be useful to you. to introduce myself today. What's the structure? It will be experiential. So, moments of experimentation together. And then, it will be a debrief. As I said earlier, Feel free not to do it. And I'm appealing to the non-conformist side, in fact. Just because others are doing it doesn't mean I will too. You do it only if there's real pleasure in doing it. You see the... OK?
[00:02:34] Of course, since we're going to do things, the idea is to leave social media and all that alone so it's not taken out of context. There's someone filming here. If you're okay, I'll share it. If you're not okay, I won't share it. I'll keep it for myself. It's for my personal learning about interactions, etc. Alright?
[00:02:56] And by the way, I haven't signed any agreement here to say, yes, right to broadcast. So, feel safe about that. OK?
[00:03:08] For example, if the planet has just been born, what name do we give it?
[00:03:17] Not all at the same time.
[00:03:20] Osiris, who says better? Raclette.
[00:03:25] Pardon? La boubou? La boubou? La boubou? Ok. La boubou. 2030? Ah, I like 2030.
[00:03:34] Coco? Coco? Yeah, Coco? Coco? Ok. Who votes for Coco?
[00:03:41] Who votes for 2030? Who votes for la boubou? There was, remind me, Raclette. I think it's going to be 2030. So, planet 2030, it's here and it will become.
[00:03:59] This planet, this conference, this product that we wish it to be. Was that for you? Cool. So that was the debrief part. Second interaction, and this will be a bit easier, it's listening inside yourself, so in silence, except for me, but listening inside yourself, what is your energy level actually?
[00:04:24] and you don't have to share at all, it's about saying to yourself, is the battery at 25, is it at 50? Personally, it's at 60. I'm counting on you to raise it by the end of the session. um, Because it's starting to drop now, I was jostled everywhere in transport, I come from Rennes, I'm not used to all this. Yeah.
[00:04:46] And so, as a result, it's at 60, shaky. So, the idea is really throughout this conference to gauge your energy level. And I'll ask you often, this aspect, what's your feeling, what's your energy? Alright? It's really about connecting to these moments.
[00:05:05] With this energy level, I invite us, and it's an invitation, to make some noise to thank the sponsors.
[00:05:18] Thanks to the partners. To the morning.
[00:05:22] To Macu.
[00:05:25] Let's see, eh?
[00:05:27] To Tambar?
[00:05:32] Welcome, you've just experienced a sword shock.
[00:05:38] You might say to me, yes, is that an insult? What did the guy just do to you? We don't understand anything. And do you draw a parallel with the work world? You make the connection when we use our product jargon, when we use our agile jargon. Yes, the B2Market, actually, we need to do it now. The KPIs are really not OK. We don't have enough conversion. And so, it might be interesting to ensure there's more churn, etc. You see the...
[00:06:08] I'm glad it resonates.
[00:06:11] And yet, if I explained to you that in the culture I come from, uh,
[00:06:17] it's just natural. It's the way to start anything. A conference, a party, anything, it's with the map. It's the natural way to start things. And in return, actually, basically, what is it? It's commands, people clap, and in return, the idea is that there's a collective harmony that sets in. You see?
[00:06:39] What I was expecting was to have a crowd going wild. So, do you think it was just you who was in culture shock? Me too. OK? We have a question to learn together. And so, ultimately, in our relationship to work, often, culture shocks exist, every Monday morning, so as not to spoil it for you, alright? Almost every Monday morning, there are mini culture shocks that happen, actually. So the idea is really to popularize. So here, as I was saying, the halamap, it's really... to rally the crowds. So, if we test it now, is that OK with you? Macou style!
[00:07:15] Actually, we need to count. Because it's four... OK? Show us!
[00:07:24] It was 10, but some aren't following yet. Give me your best on the last one. With a drum? OK.
[00:07:32] Honor is saved. There you go, that's the first lesson I want to share from this account. You'll leave here with a bit of Madagascar, then, because that's where I come from. So, it's not the cartoon, OK? Even though, even though, I agree, you may have noticed, there are several of me in my head, but I try to make sure it stays under control. So several in my head, why? Because I come from Madagascar, I came to France for studies, and I went to work in England. So, I have these three cultures constantly clashing. In my everyday life. And so, what I'm sharing with you here about myself is really authentic. In everyday life, there might be some Malagasy words that come out. So, we're conflating it now, it's done, check. There might be some anglicisms that slip in, maybe I've already let some out. So, you'll forgive me, but my brain, actually, it's... Not wired to translate. Sometimes it happens and it's the English word that comes out, like, hello, there's all that. And you'll help me translate into proper French if that ever happens. OK? So, Yad, I like to introduce myself as a human among humans, ten humans in France. And so, a human among you today. But I know it's important for some of you to know why I'm here. So, I put the QR code. You'll land on my LinkedIn feed.
[00:08:47] And actually, the idea is the H there. It's really that side... If you've never seen a neuroatypical person, Maybe today, here, you'll see one. It's a bit... It defines me a little, and I can't hide it, it's my true self. So, I've told you a bit about myself, enough talked about that. The main theme of this talk will be the pivot. As Eric Reyes said, The idea here is really to have both feet firmly planted on the ground. Alright? So, that's the pivot. And the idea is to lift one, not lift both, not do side jumps like in new technologies, like what's happening now. But it's really that pivot side where one foot is still anchored and the other can pivot. Is that OK with you? So, the pivot I'm going to make, I realize that to have a crowd going wild, And clap, clap of the hands.
[00:09:45] It didn't work. We agree? So the idea is that I might try to use a tool. And for that, I'm going to do a little musical interview in the sense that,
[00:10:00] In the sense that?
[00:10:03] I also need to refocus.
[00:10:07] And what I'm proposing here is not only does it refocus me, it's a song I'm going to perform that's rooted in my roots, in the culture, in those strong values we have within us. It drives me, and I'd like to share it with you if you're OK with that.
[00:10:29] By whom?
[00:10:32] And I don't have the pick.
[00:10:48] Well, here I am cornered, it's going to shake, but it's OK. Alright? It's the welcome to my discomfort zone side.
[00:11:14] Old pirate, yes, they were by.
[00:11:19] So lie to the merchant ship.
[00:11:24] Minutes after that took I.
[00:11:28] From the bottomless pit. But my faith was made strong.
[00:11:36] By the hand of the Almighty, we forward in this generation.
[00:11:48] Won't you help to sing?
[00:11:53] These songs of freedom. Cause all I ever heard.
[00:12:01] Redemption song.
[00:12:08] Introspection.
[00:12:15] Fire!
[00:12:41] We can't applaud that.
[00:12:44] It's OK, it's OK. I expected to step into a frenzy. When we've stepped into a frenzy, it's OK to applaud. Now, we agree that... We agree.
[00:12:54] What was missing?
[00:12:57] To have a crowd in a frenzy.
[00:13:01] A group? Ok.
[00:13:03] That we know the song? Oh darn, you don't know the song? Yes? Oh cool, you know the song? And so,
[00:13:13] that we can sing it. And to sing it, I imagine you need the lyrics, right?
[00:13:20] Ok. Do a karaoke. Ok. We can...
[00:13:30] Ok.
[00:13:32] Shishalo.
[00:13:48] Emancipate yourself from mental slavery. No one but ourselves can free our mind. I have no fear for atomic energy. Cause none of them can stop the time. How long shall I keep on profiting?
[00:14:14] Some say it's just a party. We've got to fulfill the bill.
[00:14:23] Won't you have to sing?
[00:14:28] His songs hopefully don't ever end.
[00:14:36] Redemption song.
[00:14:40] Redemption of freedom.
[00:14:55] How is your new 'getting by'?
[00:14:59] It's rising. And yet.
[00:15:05] I feel like there's indifference.
[00:15:08] So, I understand that, indeed, maybe we don't have the same fight. Indeed, you'll tell me, no, but it's not my job, you're the speaker, entertain us. It's not up to me to...
[00:15:21] Ok? We dance of freedom.
[00:14:55] What is your latest new book like?
[00:14:58] He's going up. And yet.
[00:15:04] I feel like there's indifference.
[00:15:08] So, I understand that, indeed, perhaps we don't have the same fight. Indeed, you're going to tell me, no, but that's not my job, you're the speaker, entertain us. It's not up to me to...
[00:15:20] Okay?
[00:15:26] Show some context. I like it, thank you. Um,
[00:15:31] Indeed, there's this side... Do we see it in the work or not? This side...
[00:15:41] Does the work context bring it out, or is there worse in your opinion? Is there worse? Wow, really, the idea is castrating. No, but no. I saw it there, actually, even in the conference, over there, in the back, and everyone started singing, his colleague said, 'No, but no!'
[00:16:05] What does taking initiatives at the table actually do? Like when we start taking initiatives, no matter what, on the product, on doing discovery, improving something in kaizen, and then getting this side of, 'No, but that's not in your job description.' Have we seen that, or is it just me too? Okay, cool, it resonates.
[00:16:26] And it's very dangerous, indeed. And the idea is, I take your comments because, ultimately, in this 'it's not your job, it's not my job' side, it's silencing speech. So, the idea is to ensure that the experts speak. So, tell me, what worked?
[00:16:49] The words, cool, I take them. What else?
[00:16:54] The song that is quite well-known, still. I need to find a song that is well-known enough, okay? The lyrics, okay. What else?
[00:17:07] Okay.
[00:17:09] Okay, so I need to be a leader. Alright, that works for me. There are more and more voices. Thank you, because on my side, it's the lack. So, the group cohesion, I buy it. It's not good.
[00:17:24] Outro?
[00:17:33] And I find it interesting because, in fact, it responds to, here at TAP, this side of doing two short iterations to get the first feedback. So, the first feedback was, 'Okay, you want to try the thing, but for now, the goal remains my goal.' It's another goal, actually. Okay? Up to now, actually. So, I'm okay with that.
[00:17:56] I like it. A short repetition allows for feedback, allows for recalibration, allows for a pivot. So the pivot, as I told you earlier, has changed. So for now, are we proud of the planet with the product we have, are we proud? How can we improve it?
[00:18:17] What didn't work as well?
[00:18:26] It lacks paint. It lacks energy. OK.
[00:18:31] No, but it's okay, we're among ourselves, we're among adults, yes.
[00:18:37] Maybe 60%? I like it. What is the 60%?
[00:18:42] 60% energy? Ah yes, mine? It needs to go up to 80%? That's going to be tough.
[00:18:48] Okay, okay. But I take it. Okay.
[00:18:52] The buy-in? How do we see it? Yeah.
[00:18:58] Wow, it's a job with reason. What's the ROI? We often hear about doing it.
[00:19:07] That helps a lot. But...
[00:19:11] I can translate it live, but...
[00:19:17] Thank you.
[00:19:19] Because I think the 'why' will create buy-in and will create the general context. So, I agree with you that currently, the vision is a bit like, okay, cheering crowd, okay, the planet and all that, okay. You don't even know what it means, 'cheering crowd,' actually. Does anyone here know concretely what 'cheering crowd' means? Somewhere, I think I should shed some light on this, like what I hear, at least me, by 'cheering crowd,' is that 100% of the people are having fun, 100% are moving, but moving, there you go, and 100% are in psychological safety.
[00:19:59] That's my definition of the thing. After, in the vision, in the buy-in side,
[00:20:05] Has this ever been done at Flocon? Someone who comes with a guitar and who...
[00:20:12] Has that already been done?
[00:20:15] So, if it has never been done yet, since I have no hands raised, you will be the first actors and actresses of this success if we achieve it.
[00:20:25] But I'm not alone in this, actually. We are all in the same boat.
[00:20:30] And so, what's the idea at Flocon? She says, yeah, but why are you bringing the guitar? What's the link with Flocon, in your opinion?
[00:20:39] Experimentation, I take it. What else?
[00:20:43] Sharing? The collective?
[00:20:47] The? The novelty? Innovation? Thank you. What I'm about to tell you is a bit game-driven, but Flocon is Flou. Music is flow. It goes in.
[00:21:03] Or not. However, what I really liked was the collective earlier, and that aspect of innovation within the collective, and that aspect, ultimately, what matters most? Is it individual harmony,
[00:21:16] or collective harmony. When you arrive Monday morning, do you just play your part and don’t care about the rest? Or what? I played my part. Or does it fit into a broader vision of collective harmony, ultimately?
[00:21:31] Does it make the connection? Does it provide a bit more context? Does it make it a bit more appealing?
[00:21:38] That’s never been done at Flocon, folks.
[00:21:41] Seriously. OK, if it’s somewhat OK. Safety, I checked. Before we entered the room, I had a look at the cables, the stuff, all that, all that, all that. It’s fine, they just told me not to put anything in front of the doors.
[00:21:55] So far, it’s good. So, safety is paramount. So, somewhere, ultimately, why am I showing you this image? Because if you remember this image from the conference, if it’s the only slide, Do you remember it? Then we’ve won. It’s ultimately this image of a stool, in fact.
[00:22:12] That is, succeeding in securing something we’re going to do so that when we sit on it, we won’t fall flat on our faces. I know, it’s crazy up to this point, but what talent do we need to succeed in that?
[00:22:28] And of course, are there any singers in the room? It counts in the car and in the shower. It really counts, in fact. Ok, thank you, ok, I’ll take it. Are there any musicians in the room? Are there any who can play the guitar? I’ll gladly let go.
[00:22:47] Not either?
[00:22:50] We’re in trouble then.
[00:22:56] Does it count?
[00:23:02] Are there any who know how? Not either?
[00:23:08] Well, I’ll leave it there. It works completely for beginners. I’m completely a beginner. I don’t know if you saw, but on the guitar, it was shaky. It’s not my job, in fact. The idea isn’t to put on a concert, in fact. What they’re saying is to find a collective harmony that fits into collective learning. Is that OK for everyone? I’ll leave it there. There’s a guitar over there. Feel free, really, as earlier, to do or to observe.
[00:23:32] What I’m proposing here, ok, so Madagascar, Bob Marley, all that, it’s a bit island-like, it’s a bit far, if we Europeanize a little, maybe,
[00:23:47] Yes, yes, that’s where you tell me, yes, no, we need the lyrics. Yes, you’ll be right. And so, the lyrics.
[00:24:04] And then, some told me, yes, we need to have karaoke, is that it?
[00:24:11] A prompt is great. Yeah, go ahead, go ahead, go ahead.
[00:24:16] We’ll hear each other because it’s starting now.
[00:24:19] Is the song going well or not?
[00:24:25] Who thinks we’ll make it?
[00:24:32] It depends on the level of demand. OK.
[00:24:38] Well, I actually do it.
[00:24:50] We are created. Let’s go.
[00:24:58] And I value that. Bravo, really. We can applaud. Because that, That’s what we need here. We were, I don’t know what your name is. Barbara, thank you very much Barbara. Because in fact, that’s ultimately the essence of this con, it’s to dare to say when it’s not working. At some point, in fact, all the excesses we see in humanity are due to people who didn’t manage to raise their voices to say that’s not OK. I don’t know if you’ve seen, the example I have is that, but we talk a lot about them, United Airlines, in fact, who removed people because they overbooked the plane. So, at some point, they removed people at random because the plane was overbooked. And they removed one person, called the police and all that. And many people saw, that’s not OK. And indeed, it’s not OK, but the United Airlines staff, no one dared to raise their hand to say let’s stop this. So, it’s... Thank you.
[00:25:53] Ok, I haven’t practiced on him, but I’m counting on you.
[00:26:00] So, it’s just one of...
[00:26:33] I remember when we used to say
[00:26:38] In a government's your...
[00:26:44] Oh, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,
[00:26:56] Ok, ok, pause, pause, pause.
[00:27:11] I don’t know if you noticed. And suddenly, I heard more laughter. Who had fun?
[00:27:22] Ok. So, pleasure, that’s ok.
[00:27:27] Move.
[00:27:31] Not yet? I like the 'again'. Not yet. And it's really an act of leadership to say not yet. That is to say, we're going to try again.
[00:27:39] Ok, cool.
[00:27:41] What would be interesting?
[00:27:45] Maybe the ambition is too high. You see, earlier, some said, yeah, no, but the lyrics, you put them in English. Is it someone's birthday today? Who has a birthday today? Yesterday. Is it OK when you wish your universal day? That, I don't think has ever been done with Flocon. Are we in agreement?
[00:28:04] I need the time master. It seems like how much time? Because the idea is...
[00:28:11] The idea is that we finish here.
[00:28:14] There are 25 minutes left. Well...
[00:28:20] Okay.
[00:28:27] Okay.
[00:28:38] Wow, there's that much generosity.
[00:28:46] I don't know. Do you know?
[00:28:49] It's not my culture. OK? In fact, why am I saying this? Because I have no...
[00:28:56] I thought there was someone who would be on the guitar, okay? And who would help me, who would take the guitar, and who, bam, bam, bam, and all of a sudden, let's go.
[00:29:13] Ready?
[00:29:19] Shall we try something? What else could we try for energy, for the moving aspect? I'm going to stand up, okay? Shall we try this?
[00:29:28] Feel free if you don't feel like it, it's OK.
[00:29:37] Okay. Alice.
[00:29:42] 3, 4. Try you.
[00:30:12] Is it him? I'm contacting this.
[00:30:19] Thank you for playing along. And I loved how you moved around the room. You dared to come here. And that's what's cool, actually. We were talking earlier about innovation.
[00:30:28] We were talking earlier about innovation, and I think we're there.
[00:30:38] On this slide, I'm going to say... What does this slide evoke for you?
[00:30:44] Yeah, the elephant in the room. OK? And still this aspect, do we dare describe it, actually? Do we dare... For example, here, it's OK, you tell yourself, man, it's a flop, it's good, a flop. And it's OK. It's not my job.
[00:30:59] We didn't come here, we didn't sign up, we didn't pay for a concert. The idea is a learning experience we came to see. And maybe what we just saw is that we're only here. Maybe we can do better, no?
[00:31:13] Can we do better? It wasn't that bad, yes, indeed. I think so, and we celebrated it very well. And there's always this fear, ultimately, deep down inside us about this aspect. And I loved what you did, Alice, because suddenly, you came forward, faced it, without fear, actually, ultimately, that thing. Because there's often that, we make the connection with work, this fear of doing something, of telling yourself, yeah, no, but...
[00:31:39] It's not your place, or what will others think, or failure.
[00:31:44] This aspect, we're going to put ourselves in a situation of failure. And I know it's very ingrained, moreover, in French culture, this elitism aspect. Which means that if you put yourself in a situation of deliberate failure during a conference, meaning you have two flops, How will people take it? Like, is the guy a fake? Is he really an expert? There's always this notion of expertise that comes up. Does that speak to you, or not? At one point, when I was going to give a demo, because I'm a product manager and I do demos, it's my role to initiate the demo, at any rate, people would say, 'Yeah, we're coming to your demo because we know we're going to eat popcorn watching your thing.' People had already a projection, an expectation, sorry, how do you say that in proper French? Expectation. An expectation, thank you. They already had expectations about the demo, whereas I clearly told them, it's a crash test to see if the thing is viable, actually. It's clearly discovery, it's true, clearly. I'm seeing right now if what we're doing is OK or not. And people hadn't integrated this, 'No, but the mules, you have words, because actually, nothing works.' But actually, no, it allows us to get feedback to say, 'Ah yes.' And then there's this aspect, as I told you, this gaze, actually. The gaze toward the other, actually. This aspect, yeah, but actually, if I fail a lot,
[00:33:05] what will people think of me, actually, if I play a lot.
[00:33:09] So, this is also found, even for me, in the aspect of just spoken language, French is not my native language, and so, you see, there's this aspect, often, people correct me, like, yeah, no, but it's good, but you shouldn't have put an S. Ok, I take it.
[00:33:24] And indeed, it allows us to question what the value is, actually. Alright? So, here, I want to say,
[00:33:32] What is the value that we have captured so far? There are 15 minutes left, so we need to capture the value.
[00:33:39] Energy, the collective, united. There was indeed a unification, there.
[00:33:47] Ok?
[00:33:50] Alice, indeed, the memory. This aspect, what have we done together on our product? What do we take from it as a collective memory in the narrative that's being told to us?
[00:34:05] How can we do better? Should we do better?
[00:34:12] Can we always do better? Yes. Thank you. Do we always need to do better? Do we need to do better here, compared to what we had? I still have things. He has...
[00:34:24] The question is, do we still need a farmer? Well, we'll see. Um, Ok, so, I don't know if anyone noticed, but what we said earlier, actually, the cheering crowd, oh yeah, it doesn't work on TV. The cheering crowd is really the goal we set for ourselves. Well, there's no S.
[00:34:41] And at the bottom, what does this goal mean? How do we know we've reached the goal? So here, we said the aspect... Pleasure.
[00:34:56] The aspect of movement, and the aspect of, did everyone feel included in psychological safety, mentally well, or is there someone I lost along the way, because the idea isn't to lose people along the way, in fact.
[00:35:11] And maybe we also have the right to question, to ask ourselves, is this really what's relevant? Is 100% of it relevant? Shouldn't we tell ourselves, we cut the input in half and accept a 5% loss? Because ultimately, what we're doing is a bit of a strategy. So, can we tell ourselves, OK, we don't care if some people burn out,
[00:35:35] I'm using strong words, but it's to make the connection to the pile, in fact.
[00:35:40] Because we joke, we joke, but there are those who struggle with the little things, people like you. And that, suddenly, isn't funny at all.
[00:35:51] And that's up to us, leaders, because now I feel like I'm no longer alone. Because earlier, I suggested something. No, we don't want that. We want something in French. No, we don't want that. We want a man in Ukraine. OK. No, but for us, happy birthday. And I think that's what drives the fact that things are going well, in fact. And that we don't lose anyone along the way. So, we agree that this isn't what's OK. Maybe, can we agree on this?
[00:36:18] Everyone zen, you participate, you participate. It's OK. Everyone, almost everyone, gets a bit of pleasure, we have a good time. And if only 20% are moving, that's OK. Is that good?
[00:36:33] As I told you, are you making a bit more of a connection with the stool or not? Is this really the essence of the conference? It's this aspect, everyone knows what a stool is, reassure me.
[00:36:47] So, the idea of the stool is, at some point, well, that, OK, we've moved past that, we've moved past that too, we're already far, we're already a bit further ahead.
[00:36:57] The idea of the stool is really this notion of...
[00:37:01] If you adjust one leg on your stool,
[00:37:06] It doesn't hold. There you go. You need at least two. But even with two, you see, it can still be unbalanced. So, the idea is to have the maximum number of legs on your stool. Maximum number of pillars on your stool. And now you're telling me, but where is the guy taking us with all this? Because in fact, there have been dramas in my life where, indeed, it's a true story. I went into burnout. It was my first product. I gave, but I gave as much as possible. In fact, I offered myself. It's a bit like that, the thing. It's even a bit like the scenario I'm unfolding for you here.
[00:37:37] Regarding this, the idea is that I live with my paradoxes, which added another layer, you know. So, the paradoxes I'm in, for example, are really this notion of a stool losing its leg. But, you see, I am... I come from Madagascar, here there is abundance, there there is famine. How do I manage that psychologically in my head? This suddenly gets added on. It's a kind of identity crisis. You tell yourself, I take refuge in technology, and yes, but there's also this divide in technology, where it will really be this notion of, I don't know if you've heard of it, sacrificing AI, where it's the little hands in precarious situations who will label, validate, help the model understand. So, somewhere, it bothers me to use AI, and yet, it's the hype, and yet, at some point, I'm torn by this. And so, all this makes me feel insecure. And if we don't take it that far, half the population is women. And we realize that in terms of health, just health to be well, well-being, the reason for being, women are disadvantaged in terms of health. It's not me saying this, it's the study. So, at some point, throughout life, we see health deteriorating or not because of this. And I think that... This adds to the aspect of, where are the leaders, in fact? How can we instill this? And that's why, as much as, but I'm worked up. But it wasn't that easy. It's easy to talk about, but it wasn't that easy to live. At that moment, I realize that the real value, and that's what I'm sharing here, the real value, when everything is stripped away, since we were talking about what value in cap, it's mental health, in fact. So, where are you with your mental health? Where are you with your energy? Do you remember what I told you at the beginning of the conference? The energy level. This is my T. It fluctuates, me, here. Sometimes I'm at 80 because it's cool what we're sharing and it worked a bit. So, you're there, yeah, it's working a bit. But you feel it's still pulling because there are more than 5 minutes left, I think, something like that. But you will have understood, it's really this notion of how to have several legs on the stool. And that's where I come to the subject of the conference. Because ultimately, why are we doing this? To preserve our reason for being.
[00:39:58] And if we change... Perspective, because that's all it's been since I invited you regarding our conference here, if we change perspective, we can tell ourselves we can fall, if we look up at the stool, onto this kind of...
[00:40:14] Representation which suddenly resonated with me about the donut and the donut economy by Kate Raworth.
[00:40:23] In the sense that, ultimately, these are all the dimensions you see here, and the dimensions inside the donut, which allow us to have benchmarks, a kind of compass to tell us where we're going, in fact. So, she is an economist, she defines herself as the economist of the 21st century. So, her theory is applied not only by major cities but also by the UN. So, major cities, there's Brussels, there's Grenoble, there's New York, there are many cities that adopt her model, in fact. So, the idea, what she says, is as simple as that. The world as we've educated it is... I don't know, he's answering at the same time. But the world as we've educated it... 8 minutes? OK. As we've educated the world, it's toward this growth curve. Well, more like this, if it's in your direction. Because then, from 0 to... infinity, it becomes something exponential. And the idea, she thought, is that anyway, only numbers drive this. So, the numbers, that's GDP. Except they realize that since we're on a finite planet, it can't work. There can't be infinite growth. At some point, it's going to break on one thing or another. We realize it can break one leg of the stool, or even several. So, what she proposes is a circular economy. To think that, in this circular aspect, can we—so I'm simplifying it for you here—it's in the middle here, in the center, there's a hole where there's human deprivation, and on the outside, there's a hole where there are excesses, exceeding planetary boundaries, and ultimately, where it's interesting to live is in the just and safe space, which is the donut. And why the donut? Because when you put icing on a donut, it's wasteful. And here, we're on the theme of Flocon, waste, in fact, if you're inside, if you drop your icing in the hole here, and it's wasteful if you drop your icing outside. So, how do you minimize
[00:42:18] this waste? And the idea, the state of the planet in 2026, and this is taken from her book, but also from here, she has a whole website, there are 9 planetary boundaries and 7 have been exceeded. So, biodiversity loss, land conversion, freshwater extraction, all of that is lost. And the two that remain, here, air pollution and the disruption of the ozone layer, they're there because we just don't have the data. It turns out, we may have already exceeded them. And so, we realize that ultimately, on the GDP side, all of this is breaking everything.
[00:42:56] And in the middle, there's this notion of insufficiency. In insufficiency, there's for example this aspect, there are regions in the world where there's a lack of water, where water isn't drinkable, where water just isn't accessible. And at some point, this questioning we have, that later, but even now, there could be tensions over... How do we take water, actually? Is it to cool data centers, etc., etc., or is it to feed a population? There's already this paradox pulling. I feel like I've killed the mood, actually, by saying that.
[00:43:34] And that's where all this is interesting. What's the link with the conference? Because if we downscale, how do you say that in proper French?
[00:43:42] If we reduce, if we zoom out, in fact, in our experiment we just did, there are indeed minimums, thresholds of engagement that needed to be met. So, this aspect, security, you need a minimum of security. You need a minimum technical level, in fact, because if the guitar, the mediator, etc., you need a minimum of energy. If I were at 10%, I wouldn't have been able to give the conference.
[00:44:04] After that, there's the excess. If it makes too much noise, it degenerates, etc. Do you get the idea?
[00:44:13] And so, me too, for example,
[00:44:16] Today, I wanted to, because I know that energy, at noon and all, I had planned to bring some goodies from the Urel house and the Alter market, which are socio-economic actors, if we can say that, since they're already in virtuous, circular economies, as I said. So, if there are some who... Alive.
[00:44:44] Literally, there's the donut. You get up, you already know, and you help yourself. There are spreads.
[00:44:53] And I brought some salted butter caramel. It's from my place, since I said this workshop would be cultural, okay? Or it won't be?
[00:45:00] Yes, it was there. There are all the utensils. You can help yourself, there's no problem, it's noon. The idea is to take the maximum energy. And so, I thank the two partners who helped me do this.
[00:45:13] In digital, we realize we put a lot of pressure on humans, in fact, here in the middle. And the idea is, at some point, there's this axis that's interesting, innovation, because we're really in it, in the theme, we said it earlier. So, there's a minimum of innovation when you make a product, okay? We all agree with that. Meaning that if you don't innovate, you're dead, or it doesn't exist. However, if you only innovate all the time, maybe you're on this curve and it won't hold up, because you'll have accumulated techniques by innovating all the time, exploring all the time, without ever consolidating. At some point or another, it's going to collapse. I don't know if you've seen the log4j flaw. We won't dwell on it. There are plenty of examples like that, in fact, of use, in any case, of digital that isn't okay. I don't know if you're sensitive to digital waste, for example. Like, if there's too much digital waste, if we don't recycle enough, okay, it goes to Africa, but it's turning a blind eye, in fact, to all of that. So, the idea is that. The idea is to tolerate it today.
[00:46:20] Not care about it now.
[00:46:24] is to say yes to all that tomorrow.
[00:46:28] And the idea is, do we want to say yes to all that tomorrow, in fact?
[00:46:33] That's the question that's there. And regarding the donut product itself, I talked about debt, I talked about innovation. But there are so many other things at play regarding that. And ultimately, what does that define? It defines your strategy. Because ultimately, a strategy that doesn't take the environment into account, that doesn't take the context into account, we said it earlier here, like give us a little more context. What's the context? Well, you'll never have human buy-in or adoption, in fact, ultimately. So from the moment your technology has a dependency on human adoption, I think 80% of cases have it. If you don't accompany that or if you don't include that,
[00:47:14] you're bound to end up with failure. Why do I say that? For example, artificial intelligence, I'm not anti-artificial intelligence, I used artificial intelligence to do this, for example. But what's the idea? It's that at some point,
[00:47:28] If you produce faster, even more, even more, more, even more quickly, so if no one uses it,
[00:47:39] And I think that touches the hearts of people who make products, this aspect, is the feature really used or not? What metrics do we put in place, etc., to know? If there's no notion of whether it's really useful, usable, used, somewhere, it's going to produce waste. I think that resonates with what I'm saying here.
[00:48:01] In any case, I'm sharing my personal donut with you. These are my pillars. Because it can also be represented, we can zoom out even more on oneself. What keeps me alive? What is my reason for being, ultimately? So this is my personal donut. This is ultimately my strategy. So throughout my day, I will try to inject some of these things into my day. And this is the conclusion of this talk, as we could have debriefed on the cathedral builders and all that, because we saw it. We could have debriefed on the innovation adoption curve, because at one point, there were the 60%, I think, or no, there were the leaders who stood up, who said, Barbara, you see, you said no, but that set the example, that gave this momentum, and suddenly, but I would like us to remember from the court this aspect... Search for balance and addition of pillars in products.
[00:48:54] So the idea, I leave you with these three questions: in your current strategy at TAF, is human adoption solid, or at what level is it? Does it rely on... pillars that are connected to reality, or is it rather something that is groundless, a strategy that is groundless, which will just prioritize business, business, business, business. And ultimately, isn't all this discomfort what generates the notion of... We know how to bounce back, we know how to be resilient because we have experienced situations that are ultimately difficult.
[00:49:36] That's it for me today, I thought, if we are just a band of rockers in life, If each person plays their part in harmony with others, with their colors, with their reasons for being and their health, maybe we would be well in this world. If you need, to create your product donut. I have a workshop that I will be giving at other conferences, but I can also help, support you in creating your own donuts in everyday life. Because we also need to talk a little about ourselves. So, it's... I was going to talk about others, it's my turn to talk about myself, in the sense that I can support and I would like to make a living from this. I have already talked about it with Sylviane, for example, here, about helping products have a few more pillars on their stool.

Transcript (Translated)